Engineering machinery after the market has huge potential

Writer：　　Source：　　 Turnover time：2015-01-22　　Read quantity：82

"Sales development, trough guaranteed service" has become the most enterprise pursues development planning.For engineering machinery, still need to follow the market rules.In 2013 and 2014, for each engineering machinery enterprises, is a difficult year, industry wandered the troughs of which many enterprises are a little rascal...But smart business decision makers will still see the opportunity of trough, adjust strategy, will focus to "market".
In fact, many enterprises have begun to gradually pay attention to service, to increase investment in services, hopes to a breakthrough in the service, to establish a good brand image.Although the construction machinery industry "golden nine silver ten" has in the past, but didn't stop service engineering machinery enterprises, but continues to the deepening service areas, provide timely and effective service to our customers.
China construction machinery industry association QiJun said, "after the market" is a great potential.Engineering machinery market "after" actually very rich content, including insurance service, maintenance, leasing and remanufacturing, etc.At the same time, foreign engineering machinery, cars, planes, and other fields have been developed to a certain size, our country also started the machinery market "market" after the wind.Maintenance and accessories business, manufacturers, agents after the "market" to value and increasing investment.With increasingly diverse customer requirements, related services can also developed quickly.After the Chinese academy of engineering bin-shi xu also said engineering machinery "market" is a new blue ocean.
Yet any will inevitably be the development of a market have some shortcomings, engineering machinery after the "market" is no exception.Service into high and low profit, positioning for the whole sales of auxiliary service, service to create profit consciousness weak, such as market weakness.Based on current market "after" status and internal and external factors, the manufacturer shall, as soon as possible after the "market" ascend to the strategic level, according to their own situation, set up after the "market" development strategy.Development strategy including the engineering machinery segment customer demand for "after the market", tailored for the customer after the "market" solution, etc.Solution to cover the "market" after service, accessories, operating leasing, materials, and used one or more of the five major business module.Strategic objectives to promote the "market" after the five business module to the market development, improve the enterprise profit model, promote enterprise's profit ability.
Anyhow, after "the market" the sustain development cannot leave the various engineering machinery and leading role of self-regulation and supervise each other.In addition, after the market access standards also to further understand the characteristics of existing customers, according to needs, establish standards and customer segmentation management norm, so as to promote collaborative efficiency and create more market value.